Hong Kong people has emphasized a healthy life style recently and sports PR is carrying a certain significant position. Sports and recreation market has been growing fast.
In the past, traditional marketing used hard sell approach in advertisement. The disadvantages included low reliability and the cost was expensive.
Social media is a new trend. Holding campaign of sports event is quite successful nowadays. Since there are more media reporting and use soft sell approach. Information can be spread easily so that more people can be reached. The organizers launch feed in the Facebook page and Instagram, using hash tag (#) to get in touch with more people. For instance, Nike has organized running program like some running crews have regular running in specific weeknight, for instance, rrrunners and runpinkpanthers.
After I listened the lecture conducted by Miss Tina Wong, I learnt that there are four media strategies in an event, press conference, and tickets sell section, press interview and world cup closing media invitation.
Last but not least, I am thankful that I am studying in Sports Recreation Management and hope that I can be one of the successful in the social media area.
In the past, traditional marketing used hard sell approach in advertisement. The disadvantages included low reliability and the cost was expensive.
Social media is a new trend. Holding campaign of sports event is quite successful nowadays. Since there are more media reporting and use soft sell approach. Information can be spread easily so that more people can be reached. The organizers launch feed in the Facebook page and Instagram, using hash tag (#) to get in touch with more people. For instance, Nike has organized running program like some running crews have regular running in specific weeknight, for instance, rrrunners and runpinkpanthers.
After I listened the lecture conducted by Miss Tina Wong, I learnt that there are four media strategies in an event, press conference, and tickets sell section, press interview and world cup closing media invitation.
Last but not least, I am thankful that I am studying in Sports Recreation Management and hope that I can be one of the successful in the social media area.